Taking to the Skies
I was asked to design a logo for a new clothing brand, Blimp Boy. They wanted the graphic to incorporate the brand’s ties to auto racing heritage with an added touch of whimsy. The Blimp logo evokes feelings of playfulness and includes colors and motifs reminiscent of those seen in automotive sports and branding.
Date: Jul-Sep 2019
Brief: Design a logo for a new clothing brand, Blimp Boy, influenced by motorsport culture and playful imagination.
Blimp Logo
The Blimp logo was designed with motorsport graphics in mind, but also incorporates the fun spirit of vintage sportswear and old automotive ad campaigns.
The initial logo concept used a condensed serif font with all lowercase letters. After running through different type samples, we decided to capitalize “Blimp” and add a small cloud over the “i” to give the design a fun, lively spirit. Colors chosen for the blimp icon are an homage to BMW’s M series, a favorite of the brand owner.
Designed in collaboration with Yoshino from Blimp Boy
Blimp Logo - Color
Blimp Logo - B&W
Where is the logo featured?
Products
“Blimp!” Tee
First t-shirt design for the brand, which features the Blimp logo on front and falling letter graphic on back.
Back Graphic
Initial Concept
Final Design
“Blimp!” Hoodie
Hoodie featuring the Blimp logo and falling letter graphic on back.
Images courtesy of Blimp Boy
“Blimp Boy!” Keychain
Keychain featuring the brand’s signature airship icon with accompanying text on top.
Image courtesy of Blimp Boy
Promotion
Blimp Launch Video
Promotional video for the launch of the brand and their first product, the “Blimp!” Tee.
Video courtesy of Blimp Boy
Mercedes AMG F1
The Blimp icon graphic is featured on a full-scale replica Mercedes AMG F1 car, with livery done by digital artist Mad Dog Jones.
The car was featured at the F1 2022 Miami Grand Prix and auctioned off online.
Video courtesy of Mercedes AMG F1 and FTX
Events
Brand Launch Party
Photos from the Blimp Boy launch party event at Club Harlem in Tokyo, Japan, Dec 2019.
Images courtesy of Blimp Boy
New York Pop-Up
Promotional photos of the “Blimp!” tee from the Blimp Boy x Elton Louie collaborative pop-up in New York City, 2020.
Images courtesy of Blimp Boy
