Where Creators and Community Meet
Hidden Fest was a music & arts festival that focused on community interaction and showcasing upcoming creative talent. Experiences at the Commissary event in Costa Mesa, CA included live music performances, pop-up vendors and merchandise, art installations, a full bar and arcade.
I developed the video marketing campaign for Hidden Fest at Commissary, which included event ads, promotions, and feature spots for top artists.
Date: Nov-Dec 2019
Brief: Create an online marketing campaign for Hidden Fest to increase awareness for the event and boost attendance. Provide live visuals to create the best experience for event attendees.
Event Promo Videos
Hidden Fest wanted to create a series of promotional videos for the Commissary event that would give viewers an introduction to different elements of the Hidden Fest experience and get them excited to attend.
Lineup Announcement
The lineup announcement was the kickoff to the online campaign introducing the event to the public. Included in the video is a brief description of the event, date and location, music artist lineup, list of pop-up vendors, event sponsors and URL for tickets.
Music: “5 Bands” by Lil Raven
Event Ad
This short promo ad showcased the event’s value as not just entertainment, but a space to build relationships with other creatives in the community.
Music: “Rick Raf Saint Gucci” by DAAANG & LaFLEURRR
“Connecting creators and communities with you.”
Hidden Street Market
Community among creatives is at the heart of the Hidden Fest experience, which encompasses music, art, fashion, and design. Hidden Street Market was a pop-up vendor space where independent brands and artists sold their goods; mainly clothing, accessories, and artwork.
Music: “Z$” by SAINT JAVEN
Black Friday
Pushed over Thanksgiving weekend, the Black Friday ad enticed viewers to purchase passes to the event by highlighting a flash sale on tickets and limited giveaways of merchandise.
Music: “Oh” by Lil Raven, Lil Tracy & Lil Peep
“Where creators and community collide.”
Skate Promo
The skate promo showcases event-exclusive skate decks and celebrates the culture of Hidden Fest, a place that welcomes creative expression and authenticity.
Music: “Zzz” by SAINT JAVEN
Artist Promo Videos
Hidden Fest provides a platform for creatives to showcase their talents; feature spots for top artists highlighted the range of music styles that fans could expect to see at the show.
Lil Raven
Rapper/singer Lil Raven was the headliner for Hidden Fest at Commissary. Promo video for his performance at Hidden Fest uses visuals from his hit “Blood Roses”.
Apt.10
DAAANG & LaFLEURRR (known together as Apt.10) have a contemporary futuristic sound which can be heard in their track “Heaven”.
Raychel Jay
Raychel Jay is a pop singer whose bubbly lyrics and imagery are shown in a promotion using her collaborative song with Shawn Wasabi, “the snack that smiles back”.
Yola Baby
Promo for Southern California trap artist Yola Baby’s performance is backed by his single “Pay the Price”.
Live Visuals
Providing an Exceptional Experience
We wanted to make Hidden Fest the best community-driven event in Orange County; it was important that our production value met industry standards to provide the best experience possible for all attendees.
I provided live visuals projected during the night stage performances, which included various backgrounds, music videos, and event graphics. Visuals were selectively curated to go with each artist’s style of music.
Below is an event recap video that includes some clips of the live visuals.
Event Recap Video
Video by Alvin Dang