Hidden Fest 2022 was a music festival in Los Angeles, CA that showcased the sounds of upcoming hip hop, rock, and hyperpop stars. The event took place at Catch One and was sponsored by Inflamed Studios and Cookies N Kicks.
Music acts included Shordie Shordie, Bankrol Hayden, Yung Pinch, Ka$hdami, SK8, Pasto Flocco, Killval, Slater, David Shawty, Kuru, Bixby, and more.
Date: Dec 2021 -Feb 2022
Brief: Develop a marketing campaign for Hidden Fest 2022 to get people interested and purchase tickets. Create videos that advertise the event to the general public and develop targeted content for fans of performing artists. Provide live visuals to create the best experience for attendees at the event.
Poster by Usman Fahimullah
Event Advertisements
General event advertisements used to promote the music festival to fans in the greater Los Angeles area on social media.
Lineup Announcement Video
Lineup video featuring performing artists, event info, and sponsors for Hidden Fest 2022.
Music: “No Drama” by Bankrol Hayden
Special Guest Reveal
Ka$hdami was announced as the special guest performer midway through the event campaign with a short ad featuring the lineup.
Music: “Head$hot!” by Ka$hdami feat. Trippie Redd
Event Ad
Ad for Hidden Fest 2022 featuring headliner Shordie Shordie.
Music: “Both Sides” by Shordie Shordie feat. Shoreline Mafia
Artist Spotlight
In alignment with Hidden Fest’s mission to showcase the best upcoming creative talent, top music artists were chosen for spotlight videos to advertise their event performance directly to fans.
Shordie Shordie
Shordie Shordie is a rapper from Baltimore, MD and a member of the group Peso Da Mafia. He is known for his unique rap-singing style and cadence.
Spotlight video for his headlining performance features his hit song “Bitchuary”.
Bankrol Hayden
Bankrol Hayden is a rap artist from Modesto, CA known for his catchy hooks and certified hits “Costa Rica” and “Brothers”.
Music is “Come Through” feat. Lil Tecca off his latest album 29.
Yung Pinch
Artist spotlight for Huntington Beach-native rapper and singer Yung Pinch.
Video features his singles “Be Yours” & ”Rock Like This”.
Killval
Promo feature for emo rap artist Killval and his live performance at Hidden Fest 2022.
Music is his hit song produced by Nick Mira, “So Long”.
Ka$hdami
Ka$hdami is a pluggnb rapper from the DMV, known for his viral hits “Reparations!”, “Look N The Mirror!”, and “14” with tana.
Music is his song “$umn$light”.
Pasto Flocco
Promo video for the NYC-based drill rapper, known for his freestyle verses.
Music is his viral hit “Shawn M!”.
Ill Chris
Spotlight video for the rapper & fashion icon from Seattle.
Music is his track “Throw Dat Dope” feat. Ski Mask the Slump God.
Memes
To direct more organic traffic to Hidden Fest’s social media accounts and website we used memes to promote the event on TikTok and Instagram.
Music: “Public” by Ka$hdami & “2 Much” by Whethan feat. Jasiah and Ka$hdami