Dreamfest was a live music event hosted by Hidden Fest in Glendale, CA. The event featured over 20 artists performing hyperpop, rage rap, and other genres of music.
Performing artists included Shinigami, DeathbyRomy, Zelly Ocho, Oaf1, Lil Yawh, Bixby, Evanora Unlimited, Endie and more.
Date: July 2021
Brief: Develop a marketing campaign to advertise Dreamfest and get people to purchase tickets to the event.
Flyer by Jace Warr
The event date was approaching, and Hidden Fest needed to advertise to fans on social media to max out ticket sales. To get people interested and excited, I created a video campaign around performing artists and the event experience at Dreamfest. Videos included a full lineup announcement, event ad, and feature spots for headlining artists. Every video includes event info and a URL to purchase tickets.
Event Promo Videos
Video ads for Dreamfest were pushed on Hidden Fest’s Instagram feed & stories, shared through music artist and business partners’ social media channels, and as paid ads through Meta’s advertising platform.
Event Lineup Video
Lineup announcement video for Dreamfest featuring performing artists, venue/ticket info and sponsors.
Music: “Fiending for a Lover” by DeathbyRomy
Event Ad
Short video ad for Dreamfest featuring event headliners.
Music: “Oxygen” by Shinigami
Artist Feature Spots
Artists with the largest online reach, number of average listeners, and dedicated fan bases were labeled as headliners who would receive their own promotional video for the event. These videos were used to advertise Dreamfest performances and newly-released music directly to fans of these artists.
Shinigami
Feature spot for alternative rap artist Shinigami, featuring the song “Liminal” with Sacha Online off his album EVO.
DeathbyRomy
Headliner ad for gothic pop artist DeathbyRomy promoting her live performance at Dreamfest. Video features her single “Day I Die”.
Zelly Ocho
Promotional video for rage artist Zelly Ocho’s performance at Dreamfest, featuring his single “F*ck It”.